Last updated: [Feb 21, 2026]
Vital & Vice (“Vital & Vice,” “we,” “us,” or “our”) operates [your website URL] (the “Site”). This Privacy Policy explains what information we collect, how we use it, and the choices you may have.
Information we collect
Information you provide
When you submit a form (for general contact or hosting inquiries), we may collect:
- Name
- Email address
- Phone number
- Business/location details (such as business name, address/city, type of location)
- Any information you include in your message
Information collected automatically (analytics)
We use Google Analytics (GA4) to understand how visitors use our Site. Google Analytics may collect information such as:
- Pages viewed and actions taken on the Site
- Approximate location (based on IP address)
- Device/browser information
- Traffic source information, including campaign parameters (such as UTM tags)
Google Analytics uses first-party cookies (for example, _ga) to help measure and distinguish users and sessions.
How we use information
We use information to:
- Respond to inquiries and communicate with you
- Evaluate hosting requests and coordinate installation discussions
- Improve the Site’s content and performance
- Measure marketing performance (including UTM-tagged links)
How we share information
We do not sell your personal information.
We may share information with service providers that help us operate the Site and our business, such as:
- Analytics providers (Google Analytics)
- Website hosting, email, and security providers
- Customer relationship management (CRM) tools used to manage inquiries and business communications
These providers process data on our behalf to provide services to us.
Cookies and similar technologies
Cookies are small files stored on your device. We use cookies for site functionality and analytics. Google provides additional information on how Google uses cookies, including analytics cookies.
Your choices
- You can control cookies through your browser settings (blocking or deleting cookies).
- You can also use Google’s Analytics opt-out options (for example, the Google Analytics Opt-out Browser Add-on).
Data retention
We keep personal information as long as reasonably necessary to respond to you, maintain business records, and operate our services, unless a longer retention period is required or permitted by law.
Security
We take reasonable measures designed to protect your information. No method of transmission or storage is 100% secure.
Children’s privacy
Our Site is not intended for children under 13, and we do not knowingly collect personal information from children under 13.
Your privacy rights (United States)
Depending on your state of residence and our legal obligations, you may have rights to request access, correction, or deletion of personal information, and to opt out of certain types of processing. New Jersey’s law became effective January 15, 2025 and applies based on certain thresholds.
To make a request, contact us at: [privacy@vitalandvice.com].
Contact us
If you have questions about this Privacy Policy, contact:
Vital & Vice
Address: 466 Hackensack Ave, #1406, Hackensack NJ 07601